Discover how Kademi’s smart automation tool is helping companies across the globe, create better experiences with their customers.
Let’s say you have an online store. You’ve run a social media marketing campaign, which has gained a high click-through rate. You have the customer’s attention. They browse your store and add items to the cart. You’re ready to hail the campaign a success! Then, suddenly the cart is abandoned. What happened? Where did the customer go? Did we do something wrong? Was it a simple change of heart? Or a better deal elsewhere?
It’s no secret customers today are spoilt for choice. With so many businesses vying for their share of the market, chances are your customer has left your online store to purchase through another, and while you can ask yourself all the questions above, the only question you should be asking is, “how do I create an experience that engages a customer, motivates them to buy and maintains their loyalty”?