Kademi software secures win for Appreciate

Loyalty Featured

Appreciate Business Services (Appreciate) picked up Best Channel Partner Program at the UK 2021 Incentive Awards for its work on Brakes’ Help for Hospitality campaign. 

Built on the Kademi platform, the winning program generated a major boost to sales and customer engagement for Brakes after the disruption and challenging impact to the hospitality industry of 2020/21’s national restrictions.

Appreciate provided technical, creative and software support for the program, building three separate but interdependent microsites for the promotion on the Kademi platform.  The program offered customers a blend of discounts, cashback, charitable opportunities and Love2shop rewards.


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The promotion, which ran from April to August 2021, delivered exceptional growth for Brakes with 7.5% of sales coming from new categories and products.

Additionally, 20% of Brakes customers engaged in the Help for Hospitality scheme generated more than 60% of Brakes’ sales revenue during the promoted period.

Download the Appreciate Group case study below.

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