Marketing Development Funds
Support your channel partners and help them promote and sell your products and services.
Shared success model
An MDF program is mutually beneficial where the manufacturer might pay out a percentage of the costs; however, both parties can gain from sales growth through effective MDF program management.
Leverage local knowledge
Making marketing development funds available in a market helps leverage the expertise of partners who already know how to reach and connect with customers using MDF solutions.
Motivate new partners
Marketing development funds are a great way to kick-start new partnerships, helping lower the risk for partners as they go to market and start selling your product through the MDF program support.
Streamlining MDF programs
Simplify the process for partners to get approvals and claim rebates through our MDF solutions. Kademi’s market development funds software ensures efficiency throughout the process, from submission to approval.
Manage your MDF program with ease
All the tools you need in one place to review claims and process rebates, with market development funds software that simplifies the entire process.
Get up and running fast
Create and target customized marketing development fund programs, all from a user-friendly admin console.
- Set budget thresholds for partners to claim off
- Offer cash payouts or points to purchase rewards.
- Assign budgets to individual partners or entire organizations, and for added convenience, distribute multiple MDF budgets within a single organization.
- Define clear start and end dates for your marketing development funds management program, ensuring that partners can only claim funds within a specified period.
Get up and running fast
Create and target customized marketing development fund programs, all from a user-friendly admin console.
- Set budget thresholds for partners to claim off
- Offer cash payouts or points to purchase rewards.
- Assign budgets to individual partners or entire organizations, and for added convenience, distribute multiple MDF budgets within a single organization.
- Define clear start and end dates for your marketing development funds management program, ensuring that partners can only claim funds within a specified period.
Manage plans and claims with ease
Monitor, evaluate, and validate each marketing development fund program proposal and its associated claim in real-time:
- Instantly access the information required to approve a marketing proposal or claim.
- Receive instant notifications via email or SMS as claims are submitted.
- Establish organized approval processes for effective MDF program management and adherence to internal regulations and policies.
Manage plans and claims with ease
Monitor, evaluate, and validate each marketing development fund program proposal and its associated claim in real-time:
- Instantly access the information required to approve a marketing proposal or claim.
- Receive instant notifications via email or SMS as claims are submitted.
- Establish organized approval processes for effective MDF program management and adherence to internal regulations and policies.
Get answers
Explore some of the questions customers commonly ask about MDF programs.
Accordion List
Customers have the option to either pay their partners directly using their own financial platform, or utilize a Kademi partner specializing in automating global payment processing.
You can set a minimum and maximum budget partners can claim from, meaning, they can claim off the same budget more than once, but not exceed the maximum amount.
Because Kademi has an extensive incentive framework, you can pay partners cash or points. If you use points, partners have the option to redeem points for merchandise or gift cards.
MDF marketing development funds programs sit behind a password-protected partner portal and use 2FA (two-factor authentication) for added security. Kademi's engineers always put security first. Our platform architecture adopts best-in-class endpoint detection, we're a SOC 2 Type 2 company, and we host Kademi on Amazon Web Services, one of the world's leading hosting providers.
Find out more
Contact the Kademi team today for a software demonstration
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