B2B Loyalty Programs

A B2B customer loyalty program applies to companies that sell to other companies, for example, retailers who sell products directly to trade customers such as builders and electricians (trade loyalty programs).

The key to a successful program is turning transactional relationships into a long-term valued partnership by rewarding purchases, recognizing loyalty, and personalizing the experience to each partner.

Launching a loyalty program on Kademi often combines different features into one experience to help influence buying behavior and drive long-term incremental growth.

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Discover the benefits of B2B loyalty programs:

Drive repeat purchases

Nurture repeat purchases by targeting discounts across product lines related to each partner.

Build brand advocacy

Build strong advocacy and referrals by creating memorable customer experiences that delight partners.

Nurture Connections

Connect with partners on an emotional level by personalizing the experience to each partner.

Program features that you'll love

Launch loyalty programs that engage, reward, and nurture B2B customer loyalty long term.

Personalize the portal experience

Make it easy for your customers to do business with you by launching an all-in-one portal experience.

Dynamically co-brand the portal.
Target sales promotions that connect with your partners.
Enable partners to buy your product online.
Show purchase and loyalty points history.
Personalize content, including product information and news feeds.

Introduce partner tiers

Recognize and reward partners for their loyalty, allowing them to level up to a higher partner status that offers benefits from product discounts to bonus points, and preferred trading terms.

Target sales promotions

Accelerate sales performance by targetting relevant promotions to each of your partners.

Set up different types of promotions, from check-out rules to competitions.
Show dynamic promotion tiles on the partner's dashboard.
Create landing pages for each promotion.
Target promotions to entire sales regions, right down to a specific partner.

Reward loyalty

Tailor a reward experience that connects with each partner using Kademi's incentive management features.

Reward loyalty points to purchase merchandise and digital gifts in a reward store.
Fire off vouchers that offer discounts at point of sale.
Rebate dollars back onto your partner's credit or debit card.
Reward your high-value customers with travel experiences.

Collect feedback

Improve the customer experience by asking your partners what they like and don't like about your brand, product, or service.

Send emails with one-click feedback.
Drop surveys into the partner portal to collect greater insights that lead to improvements in your business.
Surprise and delight your partners by rewarding loyalty points for providing feedback.

B2B Loyalty software features

Explore software features that will help you manage your program on Kademi.

Automate engagement

K-Journey is a powerful automation and workflow management tool to automate communications and onboard partners.

Manage partner data

Leverage tools to segment customer data for targetted communications, upload, edit and remove customer data.

Launch promotions fast

When launching a sales promotion on Kademi, benefit from an easy-to-use setup wizard helping you launch fast.

Personalized content

Use K-Editor to create and personalize portal content to each partner, helping increase engagement.

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Questions

Contact our sales team to get further answers to your questions.

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Why choose Kademi's B2B Loyalty software

Integrated portal experiences

Combine different Kademi applications to build your loyalty program, for example, eCommerce and online training.

Scalable architecture

Kademi's platform scales to meet the demands of programs with a few to millions of end customers.

Automate and scale success

Kademi's journey automation connects with more partners in a highly personalized way to increase engagement.

Answers to your questions

What's the difference between a B2B customer loyalty program and an incentive program?

Typically an incentive program has a simple strategy that focuses on incentivizing salespeople to sell another company's product. B2B loyalty programs not only have an incentive component, they are very focused on nurturing customer experiences and rewarding purchases to help shift transactional relationships into long term partnerships.

What is the difference between b2b loyalty software, partner loyalty software and channel loyalty software?

From Kademi’s perspective they are all the same. B2B (business to business) refers to companies that sell to other companies, where a partner refers to a company who buys from another company e.g a manufacturer, and a channel is a group of companies with a sales channel.

Kademi B2B loyalty program software has all the tools you need to build and launch a program that targets partners across different sales channels.

Why are loyalty programs important?

Loyalty isn't just about awarding points or offering discounts, it's about connecting with customers and making them feel recognized and appreciated. By adopting a B2B customer loyalty program, you can nurture your customer relationships and develop stronger brand advocacy and partnerships into the future that lead to uplifts in top-line revenue.

What should be included in a loyalty program?

B2B customer loyalty programs should consider a blend of activities that can include:

Targeted discounts
Loyalty points program
Personalized content that connects with customers
Voice of the customer campaigns to collect feedback
The use of automation to help shape and nurture customer behavior

Are programs launched on Kademi secure?

Yes. Most programs sit behind a password protected partner portal, and use 2FA (two factor authentication) for added security. Kademi's engineers always put security first. Our platform architecture adopts best in class end point detection, and we're hosted on Amazon Web Services, one of the world's leading hosting providers.