MDF programs are funds typically made available by a manufacturer to help eligible partners claim expenses directly relating to their marketing efforts.
MDFs mutually benefit both parties and enable partners to make claims that can be reviewed and approved before processing a payout.
MDF programs are mutually beneficial where the manufacturer might pay out a percentage of the costs; however, both parties can gain from sales growth.
Making marketing development funds available in a market helps leverage the expertise of partners who already know how to reach and connect with customers.
Marketing development funds are a great way to kick-start new partnerships, helping lower the risk for partners as they go to market and start selling your product.
Launch an MDF program that helps kick-start sales in new and emerging markets.
Expenses are easily claimed using Kademi's claim management workflow.
Track, review, and approve each market development fund claim as they arrive in real-time.
MDF funds can include cash payouts and other types of rewards which include:
Often marketing development fund programs are dovetailed into channel incentive programs, appearing in the same partner portal and targeting specific partners.
Kademi's code-less platform architecture means programs can be set up fast without touching a single line of code, giving our customers a competitive advantage.
Kademi's extensive incentive and reward framework means you get to choose how you pay your MDF funds in a way that best aligns with your partner's needs.
Kademi can be configured to support many different types of rebate and incentive programs.
Ignite sales performance across your channel by launching strategic programs that incentivize different types of sales targets and metrics.
When you can't access sales data from your customers, sales claim programs are a great way to incentivize customers using a claim upload workflow.
Launch SPIFF programs to help meet short-term tactical sales goals by rewarding customers with cash payouts for selling product at the point of sale.
Sometimes a partner might be eligible in a given period for a refund, but funds don't get paid. Using Kademi funds can rollover any number of months.
Kademi customers can choose to review and approve an MDF claim, then manually transfer a payment to the partner. MDF marketing payments can also automatically calculate that consider who the partner is and what marketing activity they were claiming for.
MDF marketing development funds programs sit behind a password-protected partner portal and use 2FA (two-factor authentication) for added security. Kademi's engineers always put security first. Our platform architecture adopts best-in-class endpoint detection, and we host Kademi on Amazon Web Services, one of the world's leading hosting providers.
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